Personal care goes hand in hand with care for the planet. This is how we can summarize Contrasto Aveda’s philosophy; an eco-salon that is the result of thirty years of experience and a long partnership with Aveda, a brand that has always been at the forefront in the field of environmental sustainability and organic cosmetics. Your wellness experience starts from your home: we pick you up with our electric shuttle and bring you back because your comfort is our priority, and we want to be eco-friendly in every detail. A way of thinking (and acting) that we embraced not so much for business reasons, as for authentic passion which is wholeheartedly supported by the founder Sauro Nardi. The customer is always at the center of the experience created by Contrasto Aveda in its salons with the services of Hair of Spa & Wellbeing, and the customer is conceived as a special guest. A guest to be pampered with a series of sensory rituals made of small gestures of care, through which one can learn about our natural and hypoallergenic products. Our guest is to be guided step by step through a process of self-care that is not only external. The true well-being of the individual can only be found within an environment where the fundamental value is authenticity.